How We Do?
Behind the success of any online business, there is an effective online marketing strategy which is designed to understand the business of the client and market it needs. Usually many companies do not disclose their marketing strategy to the clientele base, but we believe in giving full transparency to the client in terms of methodology we follow while implementing any ad campaign. We would like our clients to understand and know about our methods and strategies which we follow at Topline SEM.
SEM Process: One of the most powerful techniques of search engine marketing for driving traffic to any website is Pay per Click (PPC). Your customers can be at your finger tips. If you set up a PPC campaign to improve your traffic and sales, you can start receiving traffic within 15 minutes after setting up your campaign. With PPC, your ad can be displayed on search engines, content network websites and online advertising networks, which provide tons of targeted traffic. We follow an organized way of promoting your business through our PPC campaigns. Our methodologies are unique and are applicable to suite the business needs of our client.
PPC Analysis
A thorough PPC analysis is done to understand the search volume for the client’s business related keywords. We even can project the numbers to the clients through PPC analysis. We do the PPC analysis with the following steps:
- Initially Topline SEM tries to understand client’s business & goals by visiting the client’s business
- Topline SEM collects keywords by different types of collecting sources like Meta Tags in view source of both clients as well as competitor websites, Manual collection of keywords, keywords collected based on questionnaire information and also we have different keyword available with us to generate keywords for the clients business. The tools are
- 1.Google Search Based Keyword Tool - http://www.google.com/sktool/
2.Google Keyword Tool - https://adwords.google.com/select/KeywordToolExternal - Topline SEM finds keywords searches as per each keyword generated in search in a month, using Google AdWords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) and decide the search volume.
- Topline SEM categorize keywords into three main categories like Branded keywords, High Volume Keywords and Low Volume Keywords and generate 30 – 40 keywords in each category.
- Topline sets bids for keywords by finding out each keyword’s average CPC using Google Traffic Estimator Tool – (https://adwords.google.com/select/TrafficEstimatorSandbox) by providing the list of keywords and selecting the language and country.
- Based on the CTR & Conversion rate, clicks, costs and conversion are calculated.
There is more in process, If you want to know more contact us or Just Call us @ +(877)-373-9345
